Thursday, 17 December 2009

"What's in a rose...." Brand names

Brand names can be a company's most precious asset. Pick up a brand name and analyze it in terms of the following:
1. is there a link bewtween the product and the name?
2. if it is an international brand, was the name translated into Romanian? If not, does the name make any difference for the consumers?
3. What are the connotations (positive, negative) that the name reflects on the product?
4. Now think of a new product you would like to introduce on the market and find a suitable name for it. Explain why you think this is the best name.

Friday, 11 December 2009


This week's task is about ADVERTISING.
Pick up a commercial you've seen on TV, YouTube, etc. or an ad or poster you've encountered in a newspaper, journal or on the street hoardings and write about it considering the following:
1. What product is being advertised
2. Describe the images that you see. Is there a link between the images and the product?
3. What are the words that you hear/ the text that you can read?
4. What is the slogan/jingle?
5. What is the idea through which the product is presented/sold?
6. Motivate your choice: Why did you choose the ad? Do you think it is a successful one? Why?

Last piece of advice: try to focus on tricks advertisers use in order to convince us to buy the product, such as "the best" , "the new"... etc.

Monday, 7 December 2009


This is an example of a Dvolver movie advertising ExtraStickyGlue created by Oana .

You can do your own ad for a product of your own choice. Go to, create an account and there you are.... direct a new ad.

In the end send me the movie by email and I will upload the link in our yahoogroup.