Thursday, 17 December 2009
"What's in a rose...." Brand names
Brand names can be a company's most precious asset. Pick up a brand name and analyze it in terms of the following:
1. is there a link bewtween the product and the name?
2. if it is an international brand, was the name translated into Romanian? If not, does the name make any difference for the consumers?
3. What are the connotations (positive, negative) that the name reflects on the product?
4. Now think of a new product you would like to introduce on the market and find a suitable name for it. Explain why you think this is the best name.